Review and Analysis of Scoble and Israel's Book
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Extra Content. Table of Contents Foreword. Introduction: Of Bloggers and Blacksmiths. Souls of the Borg.
Everything Never Changes. Word of Mouth on Steroids. Direct Access. Little Companies, Long Reach. Consultants Who Get It. Survival of the Publicists.
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Blogs and National Cultures. Thorns in the Roses. Doing It Wrong. Doing It Right. How to Not Get Dooced. Blogging in a Crisis. The Big Picture. Emerging Technology. The Conversational Era. Name Index. Subject Index. Editorial Reviews Scoble, a video blogger for Microsoft, and technology guru Israel have put together a bible for business bloggers. Starting with a brief history of -Word-of-Mouth- products such as the ICQ global instant messaging service and web browser Firefox, and placing blogging firmly in this context, they state that blogs are -Word-of-Mouth on Steroids.
Scoble and Israel outline the right and the wrong ways to blog in a business context e. The key points of the book are that blogs are better than traditional one-way marketing because they allow instant two-way communication with customers, developing a loyalty unmatched by other marketing endeavors. In fact, if a business doesn't blog, its customers will abandon that company in favor of one that does.
This book should be in all public libraries and academic business collections. Mixing personal notes with passionate, often-controversial commentary on technology and business, his blog is "naked"— i. I don't feel this admission detracts from what the book sets out to achieve.
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Naked Conversations: How Blogs are Changing the Way Business Talk with Customers - Reut Institute
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Naked Conversations (Summary)
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